We recently had the opportunity to attend the BIO International Convention 2024, held in San Diego from June 3rd to June 6th. This event has equipped us with invaluable insights and knowledge that we’re excited to share with our clients. We would like to leverage this experience to benefit your projects and initiatives: Our expanded […]

Being invited as a guest lecturer at the Division of Healthcare and Biopharmaceutical Business of  the University of Southern California, was an incredible honor. Stepping into the lecture hall, Tosh was filled with excitement to see the engagement of students increasing after COVID-19 pandemic!. The topic of his talk was “Japan Health System,” and he […]

Summary The current business environment around the biotechnology industry is increasingly challenging for the biotech companies to ensure access to capital, while out-licensing deals with Japanese companies could present an important alternative source of non-dilutive cash. Here, we have summarized the latest trends of the business development in Japan, focusing on the buy-side activities by […]

In market research, we should clearly define the target, study populations from which we collect data and information. The same goes for in-depth interviewing. When choosing which interviewees will participate in a research,we need to think carefully about what we want their results to mean and how we will use them in order to maximize […]

To achieve sound results from your pharmaceutical market research and to generate a sales forecast you need to start from a solid base, which is primarily based on strategic survey design and methodology. Without expert input your questionnaire may contain questions that are difficult to understand, lead to biased answers and to nonsense outcomes. That’s […]