Marketing Research

Marketing research projects must encompass how the product profile will talk to the treatment decision makers in the medical community in general as well as which factors most affect pharma sales in a competitive landscape.
Our marketing research capabilities generate actionable insights within the target market and give ideas about how to best enhance overall market performance of the product in Japan most efficiently.

Primary research

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Real world data analysis

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Leader

Tosh Nagate

DVM, PhD, MBA, Founder & President

Tosh is the leading expert in sales forecasting and valuation in the pharmaceutical industry in Japan.
He is the author of numerous research articles, including the first and only textbook in the area of pharma sales forecasting in Japan.
Tosh brings 15 years of industry experience preceded by 15+ years in academic research. Before founding e-Projection, Tosh was chief analyst and Director of Sales Forecasting on the Global Marketing team at Takeda Pharmaceuticals.
Prior to Takeda, he was Product/Portfolio Manager at Abbott Laboratories.
Tosh holds an MBA from the University of Chicago Booth School of Business (2014)
and a PhD from Shinshu University School of Medicine (2009). He is a veterinarian by training.

Case

Evaluation of Clinical Value Over Competitors

Swiss-based pharmaceutical company seeking business opportunity to develop their product in Japan. Competitive products for the same disease already existed in the Japanese market. Client needed to assess the clinical value of their product and its potential to succeed in Japan, including any advantage over competitors.

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Japan Opportunity Assessment

US-based biotech company developing phase II product in US/EU, trying to assess whether to expand development activities into Japan now or later. In planning for an IPO in a few months time, the company needed to ensure that investors understood the true global value of their product.

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Primary research

International marketing research is always a challenge to transfer.
Our researchers carry out in-depth interviews directly with key opinion leaders of each therapeutic area, managing cultural differences in interpretation so that the right questions are asked and questions & answers are interpreted as intended.
Our English-written reports are detailed and precise, because we create English transcripts directly from Japanese oral recordings in order to make sure that nothing is lost in translation.

Quantitative marketing research is highly sensitive to the questionnaire written in the right way and delivering it to the right respondent.
We team up with vendors who have the right access to a panel of physicians in various therapeutic areas.

Real world data analysis

Our data experts have an abundance of experience in handling real world data and visualizing it through advanced techniques and algorithms.

Handling literature, clinical guidelines or public announcements from overseas are difficult not only just because of language or cultural difference, but also challenging to gain confidence about whether the information is truly relevant or not.
e-Projection is here, on the ground for you to feel comfortable in deriving conclusions from the insights that we have collated.

We help non-Japanese pharma/biotech companies
understand and expand into the Japanese market.